Project DescriptionThis bus stop was an opportunity to create something entertaining and uniquely South African. In SA we have traditional healers called Sangomas or witch doctors.
They market themselves by means of posting flyers all over our cities, advertising bizarre claims ranging from “Return lost love” to “Penis Enlargements”.
Our idea was to make it look like Sangomas posted their flyers over the KIA bus shelter advertisement, but at a closer glance you will realize it is the new KIA Rio making all the claims when you read their tagline – The new KIA Rio. Everything you need.
To take it further we linked the number provided to a humorous pre-recorded message, just in case someone called the number.