AA Roadside Assistance print campaign.

AA Roadside Assistance print campaign.

ef2e29896f81ff0fae29606aa722bedf

Copy

His fingers are softly plump, manicured.
I don’t have to explain that my car broke down. I saw him slowing from a mile away. Somewhere I’d love to be right now.
His hand brushes my knee as he changes gear. Not a word leaves his lips. He smiles. His knitted jumper and neatly sliced sandwiches screams “Mommy’s boy.”
(Are sliced and screams words to think of right now?) He smiles again. Then speaks in a soft monotone.

Is that rope I see, beneath the dashboard?

Don’t let a lift become a pick-up.
Join the AA today

Copy

The first thing that hits me is the smell. Wet sweat and cigarette smoke. His dog’s almost as hairy as he is - its fur thick, reeking like muddy rain. Compared to him, I’d cuddle up to it. His string vest and smelly pits leer at me. His outstretched arm clinches it. I want to back away, say something. I can see what he had for lunch. As he speaks, I can smell it.

If only I hadn’t run out of petrol.

Don’t let a lift become a pick-up.
Join the AA today
*These two photos were intended for presentation purpose only, and not for commercial use. Photo credit: David Steward