South African born ń bred, I’m a seasoned, award-winning advertising creative with a mind that’s creative and business-orientated in equal measures.
My passion is solving problems with simple, integrated creative ideas.In my 12 years in the industry I’ve overseen and motivated creative teams, been the lead team on pitches won, help build new brands, and to rebuilt old ones.
My experience extends over a fast rage of brands including, Cellular, Financial, B2B, Entertainment, Insurance, Food & Beverages, Automotive, Public services, NGO’s and Beauty. And lets not forget - toiletries.
I’ve worked at Ogilvy Cape Town & Johannesburg for 7 years before going freelance in 2011. Since then I have gained invaluable experience working under some of the best minds in our country, brainstorming with different copywriters across many different brands and media. Some of the agencies I regularly work with include TBWA, Leo Burnett, House of Brave, TJDR, OFYT, Owen Kessel Leo Burnett and Y&R.
On a more personal note, I’m incredibly curious, a collector of information and has a slightly dark sense of humour. I love to learn new things, read and to share interesting ideas.
Outside of work you might find me in the great outdoors, traveling, scuba diving, hiking or training for the Comrades marathon.
© 2015 Martjie Louw. All Rights Reserved.